Online Sol v2
Online Sol v2

Updates On Web Design, SEO And Online Marketing

Latest News & Articles

Is your website making you money?

There is only one thing that matters online. It's a simple formula - WEBSITE TRAFFIC + CONVERSIONS = SALES. You need lots of people visiting your site, people looking for your type of product or service and then you need your website set up in such a way that it "converts" well. In other words, once people land on your site you have only a few seconds to gain their attention and get them to...

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How To Raise Your Online Profile And Gain New Clients

Marketing your business online is absolutely vital if you want to progress and get in front of as many potential customers as you can. Many businesses unfortunately throw up a website and maybe a Facebook Page and think that their work is done but this should be just the start. You need to tick all the boxes and make sure everything is aligned in order to really promote your business online. Let me explain----
So you have your website up and running let`s assume, but your website strangely is not getting any hits/traffic/visitors or at least only a trickle, so what do you do? Firstly you need to ensure you have verified the website with Google and you can do this by using Google Webmaster Tools. By doing this you know that Google have now identified and will hopefully take notice of you and start showing you in Google...

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Improve Your Local Business Profile With Google My Business

Claiming and optimising your Google My Business Page is a great way of getting your business in front of potential customers and improving your online profile for local keyword terms. If you have a local business or service it really is essential you use this Page as an easy way to get high Google rankings.
Google now have what is known as a 3 pack of Google Business Listings which they usually show for local keyword terms, for instance `Accountants Belfast` or `Plumbers Dungannon`, at the top of their search page. For your business to be in with a chance of being in this 3 pack, which is obviously highly desirable for any business, you need to Claim and verify your own Google My Business Page and ensure it is...

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Happy New Year!!

Happy New Year to all our clients and visitors to our website! I hope you have a good night tonight and look forward to hearing from you and you hopefully using our services in 2016.
Happy New Year
And don`t forget if you need a new website in 2016, maybe an ecommerce store, or a text marketing service or SEO services we are here to help. For a no obligation quote fill in the contact form or ring our offices.

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Online Marketing Solutions

If you are a regular on our website you will probably notice a few changes around here. For one there are less Pages on the website and two we have made the content more concise so it is easier to read. We have now broken our services down into 4 main categories which are website management, social media marketing, text marketing and SEO (search engine optimisation). All these services do interconnect of course but you could use one of these services without requiring any of the others if you wish.
In short we can do all of your online marketing and management, and help you have a healthy and growing online profile for your business or organisation. Whatever it is you are trying to achieve, be it online sales, more traffic to your site, more members or more leads we can help you. For online sales we can build an online store for you and ensure it is optimised, and we help you on a...

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Stealing A March On Your Competitors

The most powerful way to stay ahead of the game and keep on top of all your rivals in business is to dominate them online. A strong online profile using all the elements that will give you a powerful presence will do wonders for your bottom line in the short term, medium term and long term. Because so many local businesses do not use the power of the internet to its full potential it is often quite simple to steal a march on your competitors.
Here are a few pointers as to how you can deliver a strong online presence for your business: First and foremost make sure you have a website that promotes your business in the right way, you want to be showing your website visitors what you can do for them and then leading them into taking action. Your website should be using all your relevant keywords and it MUST be mobile responsive otherwise you are wasting your...

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Did You Get Mobile Responsive?

As April 21st has now passed and Google are rolling out their latest update, if you have not yet got a mobile responsive website you will soon see a dramatic fall in the rankings in the Google search engine for all your keyword terms. As so many people now search for the goods and services they require online through Google this could cause your business a great deal of damage.
But all is not lost yet. If you act fast to ensure you have a mobile friendly website as soon as possible you will hopefully not suffer a fall in your websites status. We can help you with this if you wish, if you are unsure whether your website is mobile responsive and passes the Google test we can check this for you and if it is not we can supply you with a mobile...

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Deadline Day For Having A Mobile Responsive Website Is Next Week On April 21st

Google have announced they are bringing in another of their updates on April 21st and this update is specifically aimed at penalising any website which is not mobile responsive (sometimes called mobile friendly or mobile rendered). So it is absolutely essential if you are a website owner that you ensure your website is mobile responsive by this date, otherwise you may see your website quickly slide down the search engine rankings for all your major keyword terms, meaning that you will lose traffic, and potential customers if you have a business.
Mobile is now becoming an important part of any businesses promotional strategy and it is obvious to see why when you look at the figures. It is believed that as many people search for goods and services both locally and nationally on their smartphones or tablets as they do on a traditional desktop such as a computer or laptop. So to have a website that either does not scan correctly on a smartphone, or has...

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Facebook As A Marketing Tool For Your Business

As promised in an earlier post here is advice on how you can use Facebook to help promote your business. FB can be a great marketing tool if you make the effort to apply it correctly to your company.
Firstly you need to create a Facebook Page, this is not the same as your Facebook account but a Page which you can devote entirely to your business. It is very easy to create a Page for your business, you need to make the URL of the Page relevant to the business as this is what the Page will be identified by. You have the opportunity to upload a profile photo and a large...

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Ecommerce Statistics To Make You Sit Up And Take Notice

Here are some Ecommerce stats that may surprise you and I am sure will be of interest to you if you have a business either offline, online or both.
Ecommerce is growing very quickly here in the UK, with the internet economy likely to expand at the rate of 11% over the next 2 years. By 2016, 1 in 4 retail purchases in the UK will be completed online. Mobile commerce is a section of Ecommerce which is another huge growth area, with 44% of UK shoppers who have smartphones saying that they do, or would very much consider, making purchases direct from...

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Help For Northern Irelands High Streets

A new campaign group in Northern Ireland, Urban Exchange NI (UENI), have called for retailers and planners to collaborate in a bid to save the High Street from extinction.
The UENI are a group of regenerative experts who want to get as many people around the table as they can to generate fresh ideas on how to improve the towns and cities across Northern Ireland. They believe that the present system of town hall planning is plainly not working and is holding back development by being too unwieldy and not taking into account the wishes of the retailers. They want as many experts as possible...

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Cameron Gives Positive Verdict On Northern Ireland Recovery

Prime Minister has talked positively about the economic recovery in Northern Ireland, claiming that it is well on course and going exactly to plan.
Ahead of a meeting with Stormonts leaders in London Cameron was effusive in his praise for how Northern Ireland was recovering from the recent economic worldwide crash and insisted that the Governments packages aimed at stimulating the economy here have worked extremely well. The economic package included in it the promise of £100 million from the Treasury coffers if required to kickstart growth in areas where it was required, and it has now been announced where...

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Mobile Statistics To Make Your Eyes Pop!

Take a look at these eye popping statistics and then try to tell yourself that you don`t need a mobile strategy in place for your business. Mobile is the future of commerce so have your company ready to benefit from this.
82% of mobile shoppers use the search facility online to check out their options and influence their purchasing decisions. 79% of smartphone users are now using their devices to purchase with, so people are now both checking out their purchasing options AND buying direct from their mobile devices. The places where people regularly use their mobiles outside of their home are when they are travelling, when they are in a store shopping and when they are in...

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How To Use Social Media To Benefit Your Business

Here are some ideas on how you can use Social Media to increase your business profile and ultimately get more business or sales.
Social Media is of huge importance in our modern world of course with people tweeting and posting on Twitter and Facebook virtually 24/7, whether they are in bed, at work, shopping or watching TV. This all leaves businesses with a tremendous opportunity to engage with these millions of people online. Engage is the word as you do not really want to be selling directly on the Social Media channels, but what you do want...

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Northern Ireland Economy Bouncing Back To Life

There are increasingly strong signs that Northern Ireland is breaking free from recession with many sectors set for economic growth in the next 12 months.
The legal profession is one area that looks particularly strong at present and into the next year, although there are still areas of concern such as the public sector, as the Government continues to try to save money by cutting the public purse as much as they possibly can, forcing local councils to penny pinch and save money right across the board. It is believed the public sector could shed as many as 2,500 jobs...

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